There is more to making videos than just assembling frames of video and sound bytes in a timeline.   There is a purpose behind every video whether it is to make somebody laugh, create a memory, show case a talent or promote a business.  Every video has an intended audience whom must be taken into consideration in starting with from square one when planning of the video.  My goal as a videographer is not only create the video my clients envision, but more accurately to create a masterpiece that conveys the appropriate message to the intended audience.